Luminary Starter — $79
Your complete AI-built website in under 60 seconds.
Answer six questions about your business and Luminary does the rest. Claude AI writes your headlines, taglines, and service descriptions. FAL.ai generates a custom photorealistic hero image. WordPress builds your Home, About, Services, and Contact pages automatically — all styled and live before you finish your coffee.
Includes 10 site generations, 1 site license, and everything you need to go from blank WordPress install to professional website without writing a single line of code or hiring a designer.
Best for: Solopreneurs, freelancers, and small businesses launching their first professional website.
Luminary Pro — $149
Professional AI website generation for growing businesses.
Everything in Starter, scaled up. Generate up to 5 different sites — ideal for testing different brand directions, building a portfolio site alongside your main site, or setting up a separate landing page for a new service line. With 50 generation credits you have room to iterate, refine, and regenerate until everything is exactly right.
Best for: Small agencies, consultants managing multiple projects, and businesses that want to experiment with different site variations before committing.
Luminary Agency — $399/yr
Unlimited sites, 200 AI generations per year, with your own API keys.
The professional tier for agencies and studios building client sites at volume. Generate unlimited websites on unlimited domains. BYOK mode lets you connect your own Anthropic and FAL.ai accounts — you control the API costs and there’s no per-site overhead. Credits reset annually so you always have capacity for the next client. Includes priority support.
Best for: Web design agencies, marketing studios, and developers building AI-generated sites for clients as a service offering.
Luminary Developer — $297
Unlimited generations. Unlimited sites. Your API keys. Forever.
One license, no limits, no subscriptions. Connect your own Anthropic and FAL.ai accounts and generate as many sites as your clients need — the per-site API cost runs about $0.40 directly to those providers. The math is simple: at 10 client sites you’ve already paid for the license in API savings versus any other tier. At 100 sites you’re generating professional websites for pennies each.
Best for: Freelance developers, technical agencies, and anyone building Luminary site generation into a client service or productized offer.
Luminary Video Upgrade — $49
Animate your hero image into a cinematic video background.
Your Luminary site already has a stunning AI-generated hero image. This upgrade takes that same image and transforms it into a slow cinematic video — atmospheric camera movement, golden hour lighting shifts, and depth that makes your homepage feel like it was shot by a professional film crew. Applies with one click from your dashboard. No additional footage, no videographer, no $10,000 production bill.
Works on any existing Luminary site. Purchase, enter your upgrade key in Settings, and your video renders automatically.
Best for: Any Luminary customer who wants their homepage to stop visitors in their tracks.
Luminary Starter + Video Bundle — $119
The complete package: AI site + cinematic video hero, in one.
Everything in Luminary Starter plus the Video upgrade, bundled together and $9 cheaper than buying them separately. One purchase, one license key, one setup. Your site launches with a full cinematic video background from the start — no second purchase, no second step.
Best for: New Luminary customers who already know they want the full experience.
Luminary Pro + Video Bundle — $189
Five sites, 50 generations, and cinematic video on every one.
Luminary Pro paired with the Video upgrade in one license. Build up to five AI-generated websites, each with the option to add a cinematic video background. Full generation flexibility plus the visual impact of video — everything you need for client work or a growing multi-site operation.
Best for: Agencies and consultants who want to offer the premium Luminary experience to multiple clients without piecemeal add-ons.
Luminary Credits 10-Pack — $24.90
Top up your generation credits and keep building.
Each Luminary generation — one complete site build from start to finish — uses one credit. When you run low, this pack adds 10 credits to your existing license instantly. Purchase, enter the credit pack key in your Luminary Settings, and your balance updates immediately. Credits never expire and stack with your existing balance.
No subscription. No commitments. Just more capacity whenever you need it.
Best for: Starter and Pro license holders who are generating sites frequently and want to keep their credit balance healthy.